Now in beta — join 2,000+ developers

Build.
Deploy.
Engage.

A powerful no-code chatbot builder that empowers developers to quickly create AI chatbots tailored to African languages — deploy to WhatsApp, Web, and SMS from one platform.

10+Languages supported
3Deployment channels
5 minTo first chatbot

Sarufi Bot

online

Type a message...

Trusted By

Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
Azam MarineAzam Marine
ICTCICTC
Afya IntelligenceAfya Intelligence
Zan FastferriesZan Fastferries
Wealth Cap FundWealth Cap Fund
EA CapitalEA Capital
RUCURUCU
BRIQBRIQ
Tanzania Creators AwardsTanzania Creators Awards
Features

Everything you need to build amazing chatbots

Powerful tools that make building and managing conversational AI a breeze.

Visual Flow Builder

Drag-and-drop conversation designer. Build complex dialogue trees without writing a single line of code. See your chatbot come alive in real time.

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Multi-Channel Support

Deploy once, reach everywhere. Your chatbot works seamlessly on WhatsApp, web, and SMS — from a single unified interface.

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Multi-Lingual AI

Built for Africa. Native support for Swahili, Yoruba, Hausa, Amharic, and 10+ more African languages with accurate NLU models.

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Analytics Dashboard

Understand your users. Track conversation flows, drop-off points, and message success rates with real-time insights.

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API Integrations

Connect to any backend. REST APIs, webhooks, and native integrations with popular African payment and logistics services.

Explore APIs

Enterprise Security

Production-grade infrastructure with end-to-end encryption, data residency options, and GDPR-compliant data handling.

Learn more
How it works

Get started in minutes

From idea to deployed chatbot in three simple steps.

1

Design Your Flow

Use our visual builder to map out conversation paths with an intuitive drag-and-drop interface.

2

Add Intelligence

Configure AI responses, intent recognition, knowledge bases, and dynamic API actions.

3

Deploy & Monitor

Publish to WhatsApp with one click. Monitor performance and iterate based on real data.

Deploy your Chatbot across multiple channels

Sarufi offers seamless integration with popular messaging platforms, empowering developers to extend their reach and engage with users across different channels.

  • Web

  • WhatsApp

  • SMS

    Two-Way SMS

  • *123#USSD

    USSD

  • WhatsApp Business API & Meta Cloud API
  • Web Widget for any website
  • Africa's Talking & Beem Two-Way SMS
  • USSD via popular providers
  • Custom Webhooks & REST APIs
  • One flow, every channel

Sarufi is for everyone

Whether you run a small business or a large enterprise, Sarufi scales with you. Build chatbots for any industry, in any African language.

SARUFI BOT

online

Karibu! Naweza kukusaidia vipi leo?
9:00
Nataka kujua bei ya mbolea
9:07

You

Nataka kujua bei ya mbolea

Sawa! Hapa kuna bei za mbolea leo:
10:14
DAP 50kg — TZS 85,000
10:21
Asante sana! 🙏
11:28
Pricing

Simple, transparent pricing

Choose the plan that fits your business. Upgrade or downgrade anytime.

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Positive feedbacks from our users

Developers and businesses across Africa trust Sarufi to power their conversational experiences.

Sarufi simplifies chatbot building. Its intuitive interface, robust natural language processing, and versatile integrations make it an essential tool for any developer.

M
Michael Wekesa

Sarufi's AI platform is a developer's dream! Intuitive tools, powerful NLP, and seamless integrations. Truly exceptional chatbot development experience!

A
Abdulrahim Y Malya

Sarufi simplifies chatbot creation with intuitive tools, robust NLP, and seamless integration into multiple platforms. Highly recommended!

B
Baraka Zacharia

Sarufi makes chatbot development easy with its intuitive visual builder and powerful AI capabilities. An essential tool for any developer.

J
Jackson Kweyunga

Sarufi revolutionizes chatbot development! Its intuitive API and powerful NLP made creating complex conversational flows a breeze.

B
Brightius Kalokola

I loved how Sarufi's AI understands complex sentences especially in Swahili. An absolute joy to develop with — truly built for Africa!

N
Nyanda Freddy

Common questions

Can't find your answer? Reach out to our team and we'll get back to you within 24 hours.

Contact support

Sarufi is a conversational AI platform that enables developers — especially in Africa — to build intelligent chatbots that understand and respond in African languages. With Sarufi, you can design, train, and deploy chatbots across WhatsApp, web, two-way SMS, and more — all from one dashboard.

Get started today

Ready to build your first chatbot?

Join thousands of developers and businesses across Africa building the future of conversational AI.